Every 18 months, someone trumpets Caller ID displayed on TV (an easy task for a cable modem or DSL obviously) as the long-awaited killer app of interactive TV
If this were true, then (to paraphrase James Carville) the digital TV industry would be the most expensive act of masturabation since Ross Perot’s candidacy.
We have cordless phones now. And, really, you can look at your phone while you watch TV.
Other than your boss, Caller on TV is not interesting to anyone on Earth.
And doing a bunch of other work as well. Since I last posted we launched ARC: The A&R Channel, a long-time vision of a new generation of music programming for the digital media age. We’re currently in 15,000,000 homes via Comcast and there will be plenty to say about ARC in the coming months. In the mean time, if you are a Comcast Digital subscriber please go to ON Demand/Music/ARC and check us out. Thanks.
Posted by Seth Shapiro
If you are interested in submitting to the Television Academy for the 2007 Emmy Awards in digital media, please drop a line to info@newamsmedia.com and we’ll be sure to get you all the relevant info.
Apropos of nothing, this occurs to me every time I see a commercial for it: I loved the first season of the thing. Trump never said anything in the boardroom that I didn’t agree with. If the boardroom was a set next to the apartment that never bothered me either. But then I started to hate it. Here’s why: after enough years of corporate life, it was just too clear how steeped in Cold Withholding Daddy the whole premise was once the novelty wore off. Most of these contestants quickly stopped doing their antics to win a job and quickly began slaving to win Bossman’s approval… Mr Trump will like this, Mr. Trump would never approve of that, blah blah.
Which, really, is a damn sad way to live. I would much prefer a show about a bunch of daypass lunatics who start their own companies. Wait, that show is on already - it’s called Los Angeles. Never mind.
The two TV Academies have yet to resolve their differences over the Emmys and digital media.
The Hollywood Reporter covers it reasonably well here, but here’s the short version:
There used to be one TV Academy. It was based in New York, as was the TV business.
Then Johnny left for Burbank. Over a period of time, the primetime industry followed. Then the LA chapter of the Academy ceded from the larger Academy, with the view that it represented the majority of those working in television. A visual representation of the conflict can be found here.
As part of the ensuing settlement, the LA Academy (ATAS) won custody of the Primetime Emmy Awards, the ones we’re all familiar with. NATAS (the NY-and-elsewhere Academy) came to preside over areas including Daytime and Technology. An uneasy truce ruled.
Then digital media came along and wreaked havoc.
If you step back, it’s a valid philosophical question: if Primetime television is delivered via new technological solutions, such as IPTV, streaming or download service, does a recogniton of merit fall under dominion of the creative guys or the technology guys? The answer is obviously both. But someone has to preside over the statue, and so the debate continues.
One day we will all undoubtedly get along. Everyone’s trying to do the right thing. Till then hopefully no one loses an eye.
Posted by: Seth Shapiro
In San Francisco, highight of the conference so far has been an intriguing series of UI/UX paradigms by designers including Schematic, Method, Spin the Bottle, Eat.TV, Voom and OpenTV. Appropriately, the designs grappled with the pressing need to move from searching a linear guide to presenting a visual search methodology which keys from one visual selection to another visual selection. Dale also described his concept of the “New Primetime”: those pieces of content which are recent (including recently grabbed via DVR, from VOD, etc.) rather than the old school notion of Primetime as “airing on a network this minute”. Good discussion.