http://newamsmedia.com/blog Digital media consultants New Amsterdam Media create VOD, IPTV, Broadband TV , DVR, mobile, download and social media with some of the world's leading brands. Mon, 29 Sep 2008 00:12:20 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://newamsmedia.com/blog/2008/06/22/canoe-and-the-future-of-cable/ http://newamsmedia.com/blog/2008/06/22/canoe-and-the-future-of-cable/#comments Sun, 22 Jun 2008 22:29:15 +0000 Seth Shapiro http://newamsmedia.com/blogfront/?p=84 You may have read about Canoe Ventures, a long-in-development but recently-unveiled consortium of the US cable MSOs to create a national ad sales platform for cable. The venture points underlines the need for cable to modernize its ad sales businesses and compete more effectively. It gets ridiculed for obvious reasons (cable isn’t known for its lightning business response), but the effort could really matter. Will be posting some links re Canoe soon.

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