One of the projects that’s been discussed for months in the Broadband TV space is the forthcoming Bud.TV destination site, which was been viewed as a potential harbinger of the intersection between brands and new content. Not surprsingly, the performace is underwhelming – just give the reg process a shot. As I’ve said before and will say till I’m blue, TV via web is a brand new medium and will require new thinking in UI, architecture, content, advertsing and CRM to hit its inevitable stride. But it really requires people who have some skin in the game. The Shield preview is a cute try but as much as I love Mr Chiklis’ game, it can’t possibly make much difference here.